SXSW x SOL SOCIETY
I recently attended my first SXSW (South by Southwest) Festival in Austin, TX, which is essentially an annual festival of film, interactive media and music. My girl Taylor Madison of The Simple Sol used SXSW as the perfect backdrop to celebrate the official launch of Sol Society – a journey to bridge the gap between exploration and genuine connections made among people from all walks of life. I was excited to be a part of this special moment that allowed me to meet and connect with some truly beautiful souls – I’m talking to you We The Birds and Twelve Thirty Four Flowers – to name a few. The weekend was spent poolside mingling and meeting new faces at the Hotel St. Cecilia Soul Pool, catching a live performance from Kacey Musgraves at Stubb’s and a family-style dinner on the Hotel St. Cecilia terrace to cap off the weekend.